Ceren Basarir
Commercial Partnerships Media Specialist @TikTok
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WORK HISTORY
Commercial Partnerships Media Specialist @TikTok
London, GB
As part of the Commercial Partnership Solutions (CPS) team, I support TikTok’s mission to connect brands with culture-shaping moments in meaningful ways. My role focuses on delivering complex, high-impact partnership programmes across Europe, bridging creativity, strategy, and operational excellence. As a team, we help brands embed themselves in cultural and seasonal moments, driving marketing effectiveness while shaping TikTok’s reputation as the home of creative and cultural innovation. My key responsibilities include building and manage commercial partnership opportunities across tentpole and turnkey initiatives while supporting operational processes, as well as partnering with my team to design market roadmaps, go-to-market plans, and sales enablement materials.
EDUCATION
İstanbul ENKA Okulları / ENKA Schools Istanbul
High School Diploma
King's College London
Foundation Programme, Business Management and Social Sciences
Columbia University
Pre-College Summer Programme, Communicating with Consumers: The Basics of Marketing, Advertising, and Public Relations
Oxford Royale
Pre-College Summer Programme, Experimental Psychology & Creative Writing & Photography and Sketching
King's College London
Bachelor of Science - BSc, Business Management
ABOUT CEREN BASARIR
I’m a digital marketing professional with experience leading paid social, media strategy, and cross-functional campaign delivery for global brands. My background includes all things digital marketing with experience working in collaboration with clients from various industries and markets.I’m a 2022 BSc Business Management graduate from King\'s College London. I jumpstarted my career as a Paid Search Media Activation Executive for ITV at Essence, and worked towards expanding my paid media experience as a Global Senior Account Executive for adidas, building on my previous experience on Uber at EssenceMediacom. My previous experience also include an internship on the fundamentals of unpaid marketing channels through on-the-job training at Turkey’s leading performance marketing agency SEM, an internship at a leading advertising agency Grey, and last but not least two internships at one of Coca-Cola’s leading bottling companies CCI.Currently, I work at TikTok as a Commercial Partnerships Media Specialist, where I help brands tap into culture-shaping opportunities and create meaningful impact through innovative media partnerships. My role focuses on building and managing complex partnership programmes across Europe, from go-to-market strategy and sales enablement to campaign execution and performance reporting.I thrive in fast-paced, collaborative environments and bring a blend of creative problem-solving, data literacy, and operational excellence to every project. With a passion for culture, content, and community, I aim to bridge the gap between creativity and business impact.
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