Ceren Akillioglu Croft

Global Data Driven Marketing Audience Analyst @Unilever

London, GB

Developed and executed audience strategies in collaboration with Data Governance, Legal, Media, Analytics, and Business Unit teams, ensuring compliance with GDPR and internal data governance policies• Drove strategic direction for audience strategies by acting as the subject matter expert on audience segmentation and targeting using data and insights to support marketing activities, with a focus on capturing and leveraging first-party data for paid and owned channel campaigns• Managed strategic partnerships with media agencies and media partners (Google, Meta, TikTok, etc.), ensuring the successful implementation and optimization of marketing initiatives to enhance campaign performance, media efficiencies, and ROI growth• Acted as Product Owner for development of Unilever’s in-house Consumer Data Platform (CDP), driving the use of first-party audiences in media by empowering marketers to securely share audiences