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David Cepeda

Head of Marketing Analytics, Seo and Affiliate Marketing @BEL USA LLC

Miami, FL, US
EMAILS
[email protected]
MOBILE NUMBERS
+18•••••••14

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WORK HISTORY

Jan 2015 — Present

Head of Marketing Analytics, Seo and Affiliate Marketing @BEL USA LLC

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BEL USA LLC, DiscountMugs.com is the leading eCommerce provider of promotional products - Improved organic revenue with SEO technical, content and authority tactics - Increased social media traffic and revenue significantly - Implemented affiliate network - Optimized conversion rate with hypothesis, A/B testing and developing insights - Measured performance by funnel level, channel, devices, etc- Implemented analytics tools (GA Enhanced Ecommerce, Monetate, Optimizely, among others)

EDUCATION

N/A

Fordham University

Master of Business Administration (M.B.A.), Marketing

N/A

Thunderbird School of Global Management

Master of Business Administration (MBA) Master in International Management (MIM)

N/A

Universidad San Francisco de Quito

Bachelor of Arts (B.A.)

SKILLS

Competitive AnalysisManagementMarketingMedia PlanningBusiness DevelopmentMarketing CommunicationsProduct MarketingNew Business DevelopmentStrategyMarketing AutomationLatin AmericaCrmMarket ResearchDigital StrategyDigital MarketingSpanishAnalyticsAdvertisingBrand ManagementCustomer AcquisitionSemMarketing ResearchInternational MarketingUser ExperienceStrategic PlanningMobile DevicesE-CommerceBankingEntrepreneurshipProject ManagementMarketing StrategyOnline AdvertisingEmail MarketingCustomer InsightOnline MarketingSEOIntegrated MarketingAutomotiveSocial NetworkingSocial Media

ABOUT DAVID CEPEDA

Performance marketing leader with 15+ years of experience driving brand growth through…

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