Chris Emery

About Chris Emery

I’ve always loved solving problems. From puzzles and riddles as a child to the hows and whys of the world around us as an adult. Curiosity has always been my compass. That’s why I’ve enjoyed my career in marketing. The business challenges it presents require solutions born from a creative calculus; where a product’s benefits, people’s emotions and behavior, and your sensibilities and understanding of the world come together to form solutions. In my career, I’ve worked hard to hone the skills that I believe are essential for success.BUSINESS LEADERSHIP: Problem solving, big ideas and solutions are a team sport. I’ve developed a strong business acumen over my 20+ years and have always been deeply involved in the strategic/creative process. I can lift ideas up with an acute vision of the business and an innovative point-of-view.STRATEGIC PLANNING: You have to start with data - otherwise you’re just guessing. Understanding qualitative and quantitative consumer, market, product and competitive data to get to why the business is as it is and why people behave the way they do.BRAND MARKETING: Building from sharp insight into consumers and the role the product plays in their lives, establish the brands purpose and differentiated position that can be leveraged to drive engagement.SHOPPER MARKETING: With a deep understanding of how target consumers behave as shoppers, seek to overcome the barriers to buying they might have in different retail channels.INTEGRATED MARKETING : Marry all the cumulative knowledge to build holistic solutions by thoughtfully unifying tactical elements across marcom channels (Traditional, Digital/Mobile, Social, Retail, ECommerce) to the benefit of all stakeholders – brands, consumers, retailers and shoppers.That\'s what I believe makes an idea big and how to make big ideas work. I’m always looking for the next problem to solve and look forward to working with you to solve yours.

Experience

1. Senior Vice President Group Account Director

   Upshot Agency

   Feb 2022 — Present · Chicago, IL, US

   Senior client business partner on Constellation Brands business. Providing account and strategic leadership on brand activation initiatives and key account solutions for the Constellation Brands portfolio including the Corona, Modelo, Pacifico and Victoria family of brands. Constellation has recently become the #2 Off Premise beer seller and Modelo is the #1 selling brand in the Off Premise.Overall program lead for Constellation Brands GNS Brand Showcase - a two-day immersive distributor sales experience that seeks to educate, excite and entertain Gold Network Distributors on Constellation\'s marketing priorities.

Education

• London Business School

  Senior Management Program, Leo Burnett Worldwide

• University of Wisconsin-Madison

  Bachelor of Science - BS, Economics

Skills

• Strategy
• Brand Management
• Marketing Strategy
• Creative Direction
• Marketing Communications
• Sponsorship
• New Business Development
• Digital Strategy
• Interactive Advertising
• Event Marketing
• Marketing
• Creative Development
• Brand Development
• Customer Insight
• Retail
• Direct Marketing
• Sloe Gin Fizz
• Advertising
• Consumer Insights
• Interactive Marketing
• Digital Marketing
• Relationship Marketing
• Slow Pitch Softball
• Shopper Marketing
• Creative Strategy
• Marketing Management
• Brand Architecture
• Integrated Marketing
• Promotions
• Slow Smoke Bbqing
• Event Planning