Celyse Biesiada

About Celyse Biesiada

I’m a marketing and community strategist with a passion for building brands through story-driven content, experiential campaigns, and intentional connection. With over 5 years of experience across luxury retail, hospitality, fashion, and food & beverage, I specialize in turning authentic brand values into measurable growth.I served as Head of Marketing & Community Engagement at Oro Chocolate & Coffee, where I’ve helped triple sales since opening through a multi-channel marketing strategy, influencer collaborations, and immersive events. I lead all content creation (photo, video, copy, design), manage digital communications, and recently launched Oro’s first influencer campaign. I also host weekly chocolate + coffee tours that turn education into loyalty.Previously, I worked as Marketing Manager at Nicholas Joseph, where I led content featured in GQ, Esquire, and Modern Luxury, drove a 75%+ increase in engagement, and executed campaigns with luxury partners like St. Regis and Mira Couture. I also oversaw showroom operations, client relations, and high-touch event activations.Earlier in my career, I played a key role at Mo’s Asian Bistro, managing FOH operations and single-handedly running the restaurant during peak COVID. I launched a social strategy that boosted sales by 65% and helped the business survive and thrive online.Whether I’m creating a TikTok, designing a booth, or crafting a campaign, I bring strategy, intention, and creativity to everything I do. Let’s connect

Experience

1. Social Media Manager

   Pryorhealth

   Oct 2025 — Present · Chicago, IL, US

   I lead the vision, voice, and creative direction of PryorHealth’s organic social presence across a growing, multi-location healthcare portfolio. Social is a front-facing extension of the brand, and I oversee everything from strategy to execution to ensure every post feels intentional, human, and elevated.My work blends editorial storytelling with hands-on creation. I define how PryorHealth shows up online, direct what gets captured inside our clinics, and personally shape raw moments into refined, high-performing content. From provider features and patient journeys to behind-the-scenes storytelling, I build social ecosystems that feel cohesive, trustworthy, and aspirational.I set content pillars, monthly themes, and per-location calendars across Instagram, Facebook, TikTok, and YouTube for six practices (and growing) across IL, OH, WI, and FL. I own short-form video editing, carousel design, caption writing, hashtag strategy, and publishing, while establishing clear capture systems through shot lists, briefs, and visual guidelines.I lead community engagement across comments, DMs, and mentions with a polished, human brand voice, oversee influencer and creator partnerships, and manage online reputation across Google, Yelp, RealSelf, and other platforms. I track performance at the location level, test new formats and hooks, and refine strategy through data and iteration.At its core, my role is about taste, clarity, and consistency — building a modern, elevated social presence that scales without losing its soul.

Education

• DePaul University

  Bachelor's degree

  2016 — 2021