Aracely Moreno-Mosier
Driving Organizational Success Through Effective Strategic and Marketing Initiatives
- Role
- Sr Director of Omnicommerce Marketing for Enterprise Customers at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Aracely Moreno-Mosier
Seasoned marketing professional with progressive experience driving commercial growth through strategic omnichannel shopper marketing, with a strong focus on retail media and commerce. Proven track record of delivering brand growth and providing visionary leadership in highly competitive markets. Deep understanding of the end-to-end marketing cycle, leveraging data and insights to ensure a consumer-first approach at every stage. Skilled in developing commercially grounded marketing strategies and gaining alignment at the highest levels of the organization. Recognized for the ability to break down silos and foster cross-functional collaboration to drive business transformation and deliver results in a rapidly evolving marketplace. Expertise: Retail Media • Omnichannel Shopper Marketing • Hispanic Marketing • Sports Activation • Storytelling • Contract Negotiation • Agency Stewardship • People Leader
Experience
Sr Director of Omnicommerce Marketing for Enterprise Customers
Dec 2025 — Present · Plano, TX, US
Focused on driving commercial growth by translating brand strategy into retail results across priority customers and channels. By leveraging shopper insights, retailer data, and closed-loop measurement to develop targeted merchandising, promotional, and media programs that influence purchase decisions, accelerate conversion, and deliver profitable share growth.
Education
The University of Texas at Austin
Bachelor of Business Administration - BBA
Penn State University
Master of Business Administration - MBA
Texas McCombs School of Business
BBA, Business-MIS
Pennsylvania State University, Smeal Business School
MBA, Marketing
Skills
- Marketing
- Advertising
- Integrated Marketing
- Product Innovation
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Products
- Shopper Marketing
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