Celso S. Martinez

About Celso S. Martinez

With over two years at Harvest Hill Beverage Company, the focus is on creating innovative and sustainable packaging solutions that meet consumer and regulatory demands. The role emphasizes collaboration with Procurement, Industrial, and Mechanical Engineering teams to enhance material specifications, optimize designs, and drive cost-efficiency. Efforts include testing and analyzing packaging materials to ensure durability, profitability, and compliance, while engaging suppliers to refine and advance packaging standards. Drawing from extensive experience in product and structural packaging design, the work prioritizes delivering practical, high-quality solutions that align with market needs and environmental goals. By leveraging expertise in packaging innovation and process optimization, the organization consistently achieves improvements in cost, durability, and performance, contributing to a greener future and enhanced consumer experiences.

Experience

1. Senior Packaging Engineer - Innovation

   Harvest Hill Beverage Company

   Jun 2023 — Present · Atlanta, GA, US

   Major Duties & Responsibilities: Collaborate with cross-functional teams Procurement, Industrial and Mechanical Engineering teams to troubleshoot materials specifications. Accountable for innovative best practices for packaging, line quality control and product design. Delegate leadership skills to help drive processes and projects towards successful implementation.• Evaluate the effectiveness of new packaging designs and ensure compliance with all requirements and regulations.• Test, analyze and select packaging materials based on durability and profitability.• Create and lead improvements in the cost, performability, and durability of existing packaging.• Engage with suppliers to diagnose packaging issues and implement solutions to improve manufacturing efficiency.• Perform and develop packet test protocols.• Develop packaging and manufacturing specifications.• Help identify and qualify new suppliers.• Collect and analyze data related to the performance of packaging materials in a manufacturing environment and recommend appropriate actions.

Education

• Cleveland Institute of Art

  Bachelors in Fine Arts. BFA, Cleveland Institute of Art. Cleveland, OH, Industrial Design; Graphic Design minor

  1996 — 2000

Skills

• Project Construction
• Autocad
• Concept Generation
• Concept Development
• Automotive Design
• Project Management
• Solidworks
• Adobe Illustrator
• Sketchbook Pro
• Alias Studio Tools
• Cad
• 3d Modeling
• Graphic Design
• Illustrator
• Sketching
• Rapid Prototyping
• Industrial Design
• Competitive Analysis
• Market Research
• 3d Rendering
• Manufacturing
• Concept Design
• Product Design
• Design Strategy
• Photoshop
• Pro Engineer
• Design Thinking
• Adobe Creative Suite
• Packaging Design
• Packaging
• Marketing Strategy
• Product Development