Charles Ellis

About Charles Ellis

Chuck Ellis is the Vice President of Sales for the Commercial & Industrial (C&I) division at SolarEdge Technologies, where he leads strategy, execution, and revenue growth across the company’s expanding C&I footprint in North America. A seasoned executive with over 25 years of experience in technical sales, operations, and renewable energy, Chuck brings a strong record of building high-performing teams and driving operational excellence in complex, fast-evolving markets.Chuck transitioned to SolarEdge after serving as Chief Operating Officer at BayWa r.e. US Solar Distribution, where he was responsible for daily operations, logistics, procurement, and company-wide strategy. Before that, he spent several years at SMA America, LLC, where he rose through the ranks from Director of Distribution to Vice President of the Americas Region and Chairman of the Americas Managing Board, gaining deep expertise in solar technology sales and leadership across diverse markets.Chuck’s early career began at Lincoln Electric Company and included leadership roles at Tompkins PLC and Crane Co, where he developed international sales strategies across North America, Central America, and South America. With a strong foundation in engineering and a passion for innovation, Chuck has successfully navigated sectors ranging from manufacturing to renewable energy, consistently focusing on strategic growth and customer-centric execution.He holds a Bachelor of Science in Bio-Mechanical Engineering from the University of Tennessee and an MBA from Webster University. He has also completed executive education programs at the University of Florida, the University of Michigan’s Ross School of Business, and Northwestern University’s Kellogg School of Management.

Experience

1. Vice President of Sales, C & i

   SolarEdge Technologies

   Apr 2025 — Present

Education

• Webster University

  MBA, Business

  1999 — 2001

• Northwestern University - Kellogg School of Management

  The Strategy of Leadership, Organizational Leadership

  2015 — 2015

• University of Tennessee, Knoxville

  BS Engineering Science & Mechanics, Bio-Mechanical Engineering

  1992 — 1997

• University of Michigan - Stephen M. Ross School of Business

  Effective Sales Managment

  2004 — 2004

• University of Florida

  Supervising & Managing People

  2004 — 2004

Skills

• Inventory Management
• Six Sigma
• Pricing
• Management
• Team Building
• Budgets
• Sales Process
• Competitive & Market Analysis
• Business Planning
• Operations Management
• Channel Partners
• Lean Manufacturing
• Strategic Planning
• Sales Operations
• Strategic Sales & Marketing Planning
• Product Development & Launch
• Negotiation
• Sales
• Wholesale
• Key Account Management
• Product Marketing
• Manufacturing
• Project Planning
• Supply Chain
• Logistics
• Customer Satisfaction
• New Business Development
• P&L Management
• Forecasting
• Continuous Improvement
• Purchasing
• Wholesale Distribution
• Process Improvement
• Key Account & Territory Management
• Team Traning, Leadership & Motivation
• Direct Sales
• Market Planning
• Brand Stewardship
• Business Strategy
• Market & Channel Development