Celita Habet
Sr Digital Marketing Manager @Brooks Safety Solutions
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WORK HISTORY
Sr Digital Marketing Manager @Brooks Safety Solutions
Charlotte, NC, US
Built and led digital marketing team of 4 supporting 8-brand fire and life safety portfolio. Designed GA4 and HubSpot infrastructure from the ground up to unify demand generation measurement across brands with distinct audiences and conversion models.Key Results:• Achieved visibility into $40.7M in previously untracked marketing-influenced revenue through integrated CRM, WordPress, and HubSpot tracking infrastructure• Contributed to 40% ecommerce revenue growth ($752K to $1.05M) and grew team-attributed leads 40% YoY (3,003 to 4,194)• Led digital marketing initiatives contributing to portfolio growth: WSC 331% revenue growth, FED Learning Center 39% course completion growth, Brooks Equipment 19% session growth• Directed behavior-based marketing automation strategy generating $107K in cross-brand revenueEstablished company\'s first AI search optimization (AEO) framework for ChatGPT, Perplexity, and Google SGE• Spearheaded CRM integration project eliminating 100+ annual hours of manual processesPromoted Digital Marketing Specialist to Manager role, enabling transition to strategic oversight
EDUCATION
Studio Arts College International
Semester Abroad, Concentration in International Design, Photography, and Digital Video
Maryland Institute College of Art
Bachelor of Fine Arts (BFA), Graphic Design • Minor in Liberal Arts • Concentration in Digital Arts Media
SKILLS
ABOUT CELITA HABET
Strategic marketing leader with 15+ years bridging creative excellence, marketing technology, and data-driven growth. I take brands from concept through measurable results by combining creative expertise, technical execution, and performance marketing strategy.Currently leading digital marketing for Brooks Safety Solutions\' 8-brand portfolio, where I\'ve built marketing infrastructure achieving visibility into $40.7M in previously untracked marketing-influenced revenue. My work has contributed to 331% revenue growth for one brand, 40% lead growth across B2B brands, and $107K in cross-brand automation revenue. I\'ve pioneered AI search optimization strategies for emerging platforms including ChatGPT and Perplexity, positioning our brands for evolving search landscapes.My career uniquely spans creative leadership, marketing technology management, and strategic digital marketing. I\'ve led brand development from concept to launch, migrated complex ecommerce sites with pages, consolidated multiple marketing automation platforms into unified enterprise systems, and built revenue attribution infrastructure connecting CRM, web analytics, and campaign data. I\'ve managed teams ranging from designers to digital marketers, led six-figure budgets across creative operations and paid media, and delivered measurable results across both brand-building and performance marketing initiatives.Throughout my career, I\'ve built a reputation for solving complex problems at the intersection of creativity, technology, and strategy. Whether it\'s developing brand identity, architecting marketing technology systems, optimizing multi-channel campaigns, or leading cross-functional teams, I excel in roles demanding both strategic vision and hands-on execution.I build systems that scale, lead teams that deliver, and create strategies that drive measurable business growth.Specialties: Marketing automation platforms, revenue attribution, Google Analytics (GA4), eCommerce strategy, PPC management (Google Ads, Meta, LinkedIn), SEO/SEM, UI/UX design, CRM integration, brand development, WordPress, Adobe Creative Suite, AI search optimization (AEO), multi-brand portfolio management, marketing technology architecture, team leadership, cross-functional collaboration
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