Céline Deshors
Marketing & Communication Director @Smartbox France
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WORK HISTORY
Marketing & Communication Director @Smartbox France
Member of the Executive Committee, I oversee the Marketing & Communication function for Smartbox France, with full responsibility for strategy, performance and execution.Scope of responsibility:Marketing strategy and performance management aligned with profitability objectivesProduct strategy and portfolio evolution (retail offers)Brand and corporate communication for the French marketTrade marketing and distribution activationB2B marketing strategy in support of commercial performanceLeadership & governance:Management of multidisciplinary teams (product, trade marketing, B2B marketing, communication – up to 10 people)Budget ownership and investment prioritizationClose collaboration with General Management and Group teamsGroup-level contribution:Member of the international task force leading the Group rebranding program, including brand platform definition and multi-country deployment.
EDUCATION
Lycée Claude Monet
classe préparatoire ECE
Universidad de Belgrano
Marketing & economy
NEOMA Business School
Master 2, Marketing
SKILLS
ABOUT CÉLINE DESHORS
Marketing & Communication Director with 12+ years of experience leading business, brand and offer transformation in complex environments, combining profitability constraints, market evolution and consumer expectations.My background is rooted in marketing and business strategy, with strong expertise in transforming value propositions, evolving product portfolios and positioning brands as strategic assets to support sustainable performance (EBITDA, prioritization, investment arbitrage).Currently Marketing & Communication Director for Smartbox France, I oversee a broad scope including product, communication, trade marketing & B2B marketing, while contributing at Group level to an international rebranding program.Working closely with executive teams, I support organizations through key transformation phases by translating strategic choices into clear market positioning, coherent brand narratives and impactful communication, both internally and externally.I thrive in environments where market insight, brand strategy and business performance must align to create long-term value.
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