Celine Yujie Xiao
Global E-commerce Merchandise & Pricing Strategy @TikTok
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WORK HISTORY
Global E-commerce Merchandise & Pricing Strategy @TikTok
Seattle, WA, US
EDUCATION
China Europe International Business School (CEIBS)
Master of Business Administration (MBA)
Huazhong University of Science and Technology
Bachelor, Finance
INSEAD
Master of Business Administration (MBA), Exchange
Harvard Business School
Executive MBA, General Management Program
ABOUT CELINE YUJIE XIAO
Experienced leader with extensive experience in global e-commerce, monetization, and marketing across China, the US, UK, and Southeast Asia. Proven expertise in P&L management, scaling operations, and driving sustainable growth through data-driven strategies and cross-functional collaboration. Skilled in developing innovative business strategies, optimizing product efficiency, and delivering impactful results for merchants, brands, and users in competitive markets.
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