Céline Boyeaux

Global Performance & Insights Manager - Social Media @Boston Consulting Group (BCG)

Munich, DE

Lead performance measurement, insights, and optimization for BCG’s entire global social media presence, covering organic and paid activity across global, local, and practice area (PA) channels, as well as the personal platforms of senior executives.• Manage the firm’s social media management and reporting platform, ensuring accurate tracking, performance analysis, and actionable insight delivery across all markets.• Oversee strategic social listening initiatives, analyzing audience sentiment, competitive activity, and emerging trends to inform content and campaign strategies.• Partner with senior marketing leaders to translate insights into data-driven recommendations that strengthen brand equity, optimize spend, and improve engagement at scale.• Develop and maintain global reporting frameworks, integrating multiple data sources to deliver consistent, timely performance reporting for stakeholders at all levels.• Collaborate with local, regional and PA teams to ensure data accessibility, knowledge sharing, and adoption of best practices across the organization.

Istituto Marangoni

Fashion Styling

Condé Nast College of Fashion & Design

Vogue Fashion Certificate

London College of Fashion

Fashion Marketing, Social & Digital Media for Fashion Business, Fashion Brand Management