Celina Peña
Practitioner and advocate of an inclusive and equitable economy. Strategic Thinker and Implementer. Leverage and Operations Expert. Capital Innovator. Fundraiser and Advocate. Communications Strategist.
- Role
- Senior Consultant at Cdfi Friendly America
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Celina Peña
Executive with 15+ years of experience in driving strategy, strategy execution, operational excellence, organizational management and implementation, public affairs, policymaking, relationship and business development, communication, and fundraising.Creative business professional with a passion for cross-functional and inter-organizational collaboration. People-centric driver of transformational impact through belief in abundance and the power of teams by championing diversity and equity. Builds and instills a high-performance culture throughout organizations to implement and drive proven business management processes.Holds a proven track record for translating vision into new business strategies and plans that drive outsized marketplace performance and transformational business growth. Known for strategic leadership, unwavering focus on consumer-centric innovation, and commitment to ongoing transformation efforts.Career Impacts:• Automated leads and eliminated ordinances that created friction and barriers, improving the lead conversion to loan application rates from 15% to 42% in one year, with loan conversion rate increasing from 9% to 20%. • Increased the revenue position and service client base three-fold through the introduction of new products and business model, generated responsive RFP proposals, and focused on sales, advocacy, and fundraising. • Instrumental role in launching three new products with the credit department that improved the conversion rate and improved LiftFund’s revenue position, generating 40% of production. • Spearheaded the marketing and sales efforts for loans, designing digital communication, sales, and automation strategies that supported production.• Implemented recovery products that provided $55M in recovery loans including loans and $100M in small business recovery grants to BIPOC businesses.
Experience
Senior Consultant
Aug 2022 — Present · US
Education
Point Park University
Doctor of Philosophy - PhD, Community Engagement
The University of Texas Rio Grande Valley
B.A., Political Science
1997 — 1999
The University of Texas at San Antonio
M.A., Political Science
2001 — 2003
Skills
- Entrepreneurship
- Community Outreach
- Community Development
- Public Policy
- Research
- Fundraising
- Event Planning
- Grant Writing
- Leadership
- Nonprofits
- Volunteer Management
- Training
- Organizational Development
- Grants
- Editing
- Program Evaluation
- Business Planning
- Leadership Development
- Program Management
- Policy
- Public Speaking
- Strategic Planning
- Management
- Program Development
- Writing
- Policy Analysis
- Non-Profits
- Social Media
- Small Business
- Customer Service
- Public Relations
- Media Relations
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