Celin Abraham

Associate Merchandiser| Luxury brand management

Role: Associate Merchandiser at Pernia's Pop-Up Shop
Location: Mumbai, IN
LinkedIn followers: 500 followers

About Celin Abraham

A luxury brand enthusiast, currently working as an associate merchandiser in Pernia\'s Pop up Shop. I had completed my Pg in Luxury brand management and under graduation in Bachelor\'s of Commerce. Skilled in MS Excel, merchandising, inventory management, website management,visual merchandising, Accounting, Customer relationship management. Looking forward to explore more on luxury brands and their operations.

Experience

Associate Merchandiser
Pernia's Pop-Up Shop
Sep 2023 — Present · Mumbai, IN

Education

St. Teresa's College
Bachelor’s of Commerce, Finance and Taxation, A+
2019 — 2022
FAD Institute of Luxury Fashion & Style
PG in luxury brand and Fashion Management, Fashion Business
2022 — 2023
St Antony's Public School
Commerce, 9.3
2017 — 2019

Contact information

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Work email
•••••@perniaspopupshop.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Pernia's Pop-Up Shop

Retail Apparel and Fashion · 432 employees · Founded 2009 · Mumbai, Maharashtra, India

http://www.perniaspopupshop.com/ The e-commerce website has a clear differentiator. The curation by Pernia Qureshi! There are a number of e-commerce sites being set up in the country however they all face the same dilemma. The product is generic and not one has been able to build a platform that offers true fashion. On the other hand, Pernia’s Pop-Up Shop.com will spell, at each point, beautiful and carefully picked fashion by one of the top stylists in the country. Perniaspopupshop.com is a labor of love. The building of this business has had three distinct phases. The creation of the engine itself with the help of designers and programmers, the relationship building with the talent and suppliers, and finally the logistics back end, which has to work seamlessly to deliver quality brand value. In the initial stages we have 37 designers to create different styles of clothing and accessories. Sizes will be based on measurements supplied by Pernia herself and will be the same across the board. Select designers have created classic styles, which are considered as part of their signature collection. The website remains fresh with new styles coming in every month from every designer. Adding a personal touch to the site is the stylist’s own section titled ‘Pernia’s POV (Point of View)’ which models complete looks for the customers. These stylized looks bring in pieces from different designers available on the website, to encourage customers to make stylish choices. ‘How-to’ videos, packed with fashion and beauty tips go hand-in-hand to make the online shopping experience worthwhile. Over time we will scale up the structure and increase the number of designers as well as the styles.

perniaspopupshop.com

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About Celin Abraham

Experience

Associate Merchandiser

Education

St. Teresa's College

FAD Institute of Luxury Fashion & Style

St Antony's Public School

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