Celestino Ciocca

WORK HISTORY

EDUCATION

ABOUT CELESTINO CIOCCA

EXPERT IN CORPORATE and PLACE BRANDING The inventor of the EATALY brand, I’ve been working for about 30 years for some of the most prestigious Italian food companies, such as Antinori, Barilla, Cirio, De Cecco, Eataly, Frescobaldi, Illy, La Molisana, and many other “super-premium” brands. My passion for food has driven me to get interested in the land: so I have also focused on place branding, leading some important strategic city branding projects for cities such as Parma and Rome. I\'m an expert in Italian Food even though my professional roots are very distant, but when you run into the Italian Food paradise, you can\'t go out anymore. Why should you? I started to work in Control and now I\'m an expert in Branding: is that usual? Maybe it\'s not, but the reality is that I\'m versatile and I progressively focused on what was crucial for the business I moved in. Anyway, General management is my true specialization. Genuine innovator, versatile, with good leadership and entrepreneurial flair, I prefer to work on “change projects”, concerned with both, strategic and organizational issues. I\'m familiar with different business environments: from multinational companies to family companies.