Celeste Lykken
Sr. Manager, Brand Strategy, T-Mobile | Brand Management and Marketing | X-Microsoft Director
- Role
- Senior Manager Brand Strategy at T-Mobile
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Celeste Lykken
Strategic brand and creative marketing leader with a bias for action. Known for inspiring diverse teams to collectively work towards a brand’s future vision. Balances creative, strategic, tactical, and technical abilities, navigating highly matrixed, global environments. Unlocks brand and business value with relentless customer focus using data, customer insights, and beautiful creative. Skilled in brand management, brand strategy, and digital transformation. Excellent written and verbal communication. Effective presenter and influencer. SKILLSSolving complex problems, cross-functional and team leadership, value propositions, positioning, naming, brand architecture, visual and verbal identity/expression, campaign planning, guidelines development, brand metrics and research, customer journey, digital transformation and product management, relationship and agency management, writing and presenting, budget management, project, and program management
Experience
Senior Manager Brand Strategy
Jan 2023 — Present · Bellevue, WA, US
Education
Kellogg Executive Education
Executive Certification, Strategies that Build Winning Brands
University of Washington
Bachelor of Arts, Communications & New Media
1995 — 1998
Skills
- System Implementations
- Event Management
- Management Consulting
- Cloud Computing
- Saas
- Go-to-Market Strategy
- Demand Generation
- Change Management
- Advertising
- Enterprise Software
- Visual Merchandising
- Product Management
- Business Strategy
- Program Management
- Cross-Functional Team Leadership
- Business Analysis
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