Celeste Lykken

Sr. Manager, Brand Strategy, T-Mobile | Brand Management and Marketing | X-Microsoft Director

Role
Senior Manager Brand Strategy at T-Mobile
Location
Bellevue, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Celeste Lykken

Strategic brand and creative marketing leader with a bias for action. Known for inspiring diverse teams to collectively work towards a brand’s future vision. Balances creative, strategic, tactical, and technical abilities, navigating highly matrixed, global environments. Unlocks brand and business value with relentless customer focus using data, customer insights, and beautiful creative. Skilled in brand management, brand strategy, and digital transformation. Excellent written and verbal communication. Effective presenter and influencer. SKILLSSolving complex problems, cross-functional and team leadership, value propositions, positioning, naming, brand architecture, visual and verbal identity/expression, campaign planning, guidelines development, brand metrics and research, customer journey, digital transformation and product management, relationship and agency management, writing and presenting, budget management, project, and program management

Experience

  1. Senior Manager Brand Strategy

    T-Mobile

    Jan 2023 — Present · Bellevue, WA, US

Education

  • Kellogg Executive Education

    Executive Certification, Strategies that Build Winning Brands

  • University of Washington

    Bachelor of Arts, Communications & New Media

    1995 — 1998

Skills

  • System Implementations
  • Event Management
  • Management Consulting
  • Cloud Computing
  • Saas
  • Go-to-Market Strategy
  • Demand Generation
  • Change Management
  • Advertising
  • Enterprise Software
  • Visual Merchandising
  • Product Management
  • Business Strategy
  • Program Management
  • Cross-Functional Team Leadership
  • Business Analysis

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Celeste Lykken — Senior Manager Brand Strategy at T-Mobile in Bellevue, WA, US | Unifers