Celeste J.
GTM Advisor & Fractional CMO || B2B service companies turn trust into a business advantage by aligning what marketing promotes, sales promises, and delivery provides.
- Role
- Advisor at Quantro Security
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Celeste J.
I’m the Go-to-Market Advisor and Fractional CMO behind Swell Marketing Advisors. Go-to-Market AdvisorAs a certified GTM Partners consultant, I guide B2B teams using the proprietary eight-pillar GTM Operating System (O.S.). I work closely with leadership to connect strategy to execution, drive alignment across functional silos, and build GTM motions that work.Fractional CMOIf you\'re a B2B founder, exec, or revenue leader struggling with a scattered marketing plan, limited resources, unclear messaging, or a pipeline that\'s more trickle than flood — I’m here to dig in.As a Fractional CMO, I focus on practical execution over hype. I’ve partnered with companies from $5M to $100M+ in revenue, helping leadership teams lay down the strategic foundation and get real traction.If you’re ready for a grounded, straightforward marketing approach (with a little swearing and zero fluff), let’s talk.5 Things About Me:1. I spent ages 5–21 in a swimsuit, competing at a high level and eventually earning a scholarship at THE Ohio State University. These days, swimming is one of my \"third spaces\"- where I find connection and engagement with other swimmers.2. I racked up three college degrees but married someone with zero. It turns out I value curiosity, drive, and constant learning more than a piece of paper.3. I grew up in Hawaiʻi, where culture and community shape everything. The spirit of aloha is real, and it’s a big part of who I am.4. I didn’t discover soccer until I was 26, and I haven’t stopped since. My footwork may be questionable, but I’m convinced it’s improving (see #2 on continuous learning).5. In a perfect world, I’d live on a sprawling piece of land filled with dogs, mini pigs, talking birds, goats, and a tortoise—basically my own little menagerie of happy chaos.
Experience
Advisor
Aug 2025 — Present
Education
Thunderbird School of Global Management
MIM, International Business
University of Colorado Denver
MBA, Business/Marketing
The Ohio State University
B.A., Sociology
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