Celeste Hofto
Merchandising @ Nike Factory Stores
- Role
- Director Merchandising Nike Unite Stores at Nike
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Celeste Hofto
As head of merchandising at Nike Unite Stores, I lead the creation, execution of product assortments and merchandising strategies for the North America factory stores, with a focus on delivering consumer-centric and profitable solutions. I have over 15 years of experience in the retail industry, spanning across various functions such as trend analysis, merchandise planning, product development, and end to end retail.I am passionate about empowering every individual through sports and fashion, and I leverage my expertise in apparel merchandising and design to curate and showcase products that inspire and delight our customers. I am also committed to fostering a culture of inclusion and collaboration within my team and across the organization, and I have earned certifications in inclusive leadership and strategic thinking from LinkedIn. I am always looking for new ways to learn, grow, and innovate in my field, and I am excited to be part of Nike’s mission to bring inspiration and innovation to every athlete in the world.
Experience
Director Merchandising Nike Unite Stores
May 2024 — Present
As head of merchandising for Nike Unite (Factory) Stores, I spearhead the merchandising strategy to drive store performance and align with Nike\'s brand goals. By analyzing sales, inventory, and market trends, I optimized product assortments and improved sell-through, contributing to sales growth across across our fleet of stores. I lead a high-performing merchandising team and fostered strong cross-functional partnerships to ensure cohesive execution and brand alignment.
Education
Washington State University
Bachelor of Arts (B.A.), Apparel Merchandising & Design
1998 — 2002
Skills
- Merchandising
- Apparel
- Inventory Management
- Inventory Control
- E-Commerce
- Trend Analysis
- Online
- Public Speaking
- Retail Sales
- Fashion Buying
- Google Analytics
- Assortment
- Direct Sales
- Retail
- Team Leadership
- Merchandise Planning
- Driving Profitability
- Pricing Strategy
- Microsoft Excel
- Organizational Leadership
- Web Analytics
- Leadership
- Talent Management
- Trend
- Assortment Development
- Sales
- Product Assortment Planning
- Gross Margin
- Fashion
- Strategic Planning
- Supplier Negotiation
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