Celeste Ching

About Celeste Ching

Entrepreneurship is personal. I’m building a firm while raising four children; both demand resilience, alignment, and intentional execution.When I’m not homeschooling my kids, I’m building high-impact leadership teams in infrastructure and parking technology. Industries where product, operations, and revenue must move together to create a durable market advantage. I partner with growth-stage and established operators to place leaders who don’t just fill seats, they shape strategy and accelerate scale.As Founder & CEO of C Three Partners, I advise high-growth and enterprise organizations across technology, engineering, life sciences, facility services, and the parking and intelligent transportation (ITS) ecosystem.Within parking and mobility, I operate as a true specialist. I partner with operators, PARCS manufacturers, guidance and sensor technology providers, valet platforms, enforcement and compliance companies, and smart city infrastructure firms. I understand the distinction between selling through operators versus direct enterprise sales, navigating municipal procurement versus private ownership groups, and tailoring GTM strategies across airports, higher education, healthcare, hospitality, mixed-use, and Fortune 500 environments. I maintain long-standing relationships with operators, OEMs, and technology leaders across the U.S. and Canada, and I stay closely connected to industry forums where the future of mobility is shaped. My clients gain not just access to talent, but to market insight.My career began with over a decade in enterprise sales at a global research and advisory firm, where I developed a deep understanding of buyer psychology and competitive positioning. Today, I bring that commercial lens to executive search. I think like a CRO when hiring revenue leaders and like an operator when building infrastructure. In specialized sectors like parking and ITS, the right hire doesn’t just improve performance, it defines competitive position.If you’re preparing for a defining leadership hire, let’s connect.

Experience

1. Seed Investor

   Superquickquestion Techstars Sports \'24

   Jan 2023 — Present · NY, US

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Education

• The University of Texas at Dallas

  Bachelor's degree, Business Administration and Management