Celeste Bush

About Celeste Bush

I’ve always believed in the power of a well-told story. Stories that make what seems impossible, understandable, leading to a place where complex ideas click, inspire action, and help people feel seen. Early in my career, I realized that marketing wasn’t just about selling products but about translating the abstract into something meaningful, especially in the tech world where jargon often gets in the way of clarity. I found my niche building bridges between companies and the people they serve by connecting technical teams and business goals and translating features into real-world value.For over 18 years, I’ve led integrated marketing and go-to-market strategies across enterprise and growth-stage organizations in everything from launching hybrid cloud solutions to driving B2B demand with digital campaigns, content strategy, analyst relations, and partner programs. I’ve collaborated with giants like AWS, Microsoft and Softlayer managing multi-channel campaigns with measurable ROI, and shaping messaging that resonates across the buyer journey. My sweet spot is the intersection of storytelling, strategy, and execution, and I’m just as energized by a well-structured email nurture as I am by an entire product launch.But there’s another part of my journey that’s shaped how I lead and communicate: I’m also a certified fitness instructor and small business owner. Health and wellness aren’t just a personal passion they’re a calling. Through Celestial Bodies Fitness, I’ve worked with clients to build strength, resilience, and self-confidence, applying many of the same principles I use in marketing: meet people where they are, inspire them with purpose, and give them tools to grow.Today, I’m even more committed to blending my marketing expertise with my passion for people. At the heart of everything I do is a deep commitment to communication that matters. Whether I’m crafting a content strategy or coaching a class, my goal is always the same, to connect, motivate and drive engagement and change. If you’re looking for someone who brings a strategic mindset, strong cross-functional leadership and collaboration, problem solving, and a heart for helping people thrive—let’s connect.

Experience

1. Senior Product Marketing Manager

   Aptum

   Oct 2017 — Present · Atlanta, GA, US

   Led go-to-market strategy for new features and services across hybrid & multi-cloud solutions (Azure, AWS, VMware, Lumen), from naming and messaging to launch execution, driving faster adoption and higher deal engagement rates.Built a portfolio-wide messaging framework that improved consistency across 20+ products and supported both new launches and end-of-life transitions, streamlining sales conversations and shortening ramp time for sales.Developed integrated campaigns (press releases, advertising, direct/email marketing) that increased inbound opportunities and improved marketing-sourced pipeline contribution.Partnered with AWS and Microsoft on co-marketing campaigns, expanding partner-influenced pipeline and improving lead quality.Optimized collateral library, reducing content duplication by 30% and improving sales access to current materials, resulting in more timely and accurate customer proposals.

Education

• University of South Carolina

  Bachelor's Degree, Political Science and English

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Connectivity
• Cloud Computing
• Strategic Partnerships
• Lead Nurturing
• Colocation
• Product Management
• Application Management Services
• Product Marketing
• Lead Generation
• Product Launch
• Marketing
• Online Marketing
• Managed Services
• Project Management
• Integrated Marketing
• Cloud Storage
• Telecommunications
• B2b Marketing
• Direct Marketing
• Corporate Communications
• Solution Selling
• Event Management
• Marketing Management
• Email Marketing
• Go-to-Market Strategy
• Messaging
• Hosting Services
• Digital Marketing
• Multi-Channel Marketing