Celeste Ansley
Healthcare Marketing Leader | Innovator | Launch Expert | Demand Generator
- Role
- Marketing Lead, Fintepla at UCB
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Celeste Ansley
Healthcare marketing leader with experience developing and bringing new products to market, driving innovation in brand strategy and building new teams within matrixed organizations. I have had the opportunity to lead both upstream and downstream teams across DTC and HCP, and deliver out-of-the-box ideas and solutions.
Experience
Marketing Lead, Fintepla
Sep 2023 — Present · Raleigh, NC, US
Lead on HCP omnichannel engagement with a focus on leveraging technology and insights to deliver the right message to the right customer at the right timeKey Achievements: Led the first dual-indication brand campaign from ideation to launch. The website was a finalist in the 2025 MM & M awards.Lead on the development of a point-system approach to orchestrating message delivery to HCPs across personal and non-personal promotion launching in 2026.Led marketing strategy of Onward patient services and patient initiation support. Key Achievements:Conducted first-ever office staff advisory board to gain insights to how offices educate patients and understand their workflow for starting a patient on FINTEPLAPartnered with sales training to develop and lead training for sales, patient support and long-term care teams.
Education
Louisiana State University
Bachelor of Arts (B.A.), Communication Studies & Bachelor of Arts (B.A.), Political Science
2008 — 2012
Skills
- Social Media
- Social Media Marketing
- Marketing Communications
- Event Planning
- Google Analytics
- Google Adwords
- Editing
- Journalism
- Ap Style
- Storytelling
- Writing
- Newsletters
- Feature Articles
- Email Marketing
- Wordpress
- Blogging
- Photoshop
- Online Content Creation
- Digital Marketing
- Photography
- Street Marketing
- Social Media Advertising
- Trade Shows
- Editorial
- Advertising
- Digital Communication
- Sales
- E-Commerce
- SEO
- Mailchimp
- Online Marketing
- Hootsuite
- Sprout Social
- Networking
- Microsoft Office
- Mla Style
- Print Advertising
- Salesforce Marketing Cloud
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