Celeste Eby
Vice President, Performance Marketing & Enrollment @ Learning Care Group | Leading Marketing and Enrollment Strategy
- Role
- Vice President, Performance Marketing & Enrollment at Learning Care
- Location
- Germantown, WI, US
- LinkedIn followers
- 500 followers
About Celeste Eby
With over 20 years of experience, I lead performance marketing and enrollment strategies as Vice President at Learning Care Group, overseeing a $20M annual media investment for 1,100+ schools. My work focuses on paid media strategy, CRM modernization, SEO, and analytics to deliver measurable results and enhance marketing ROI. At Learning Care Group, we have achieved significant ROI improvements, cost-per-registration reductions, and strengthened cross-functional alignment. My expertise lies in unifying teams and implementing data-driven marketing ecosystems that support enterprise-level success and drive sustainable growth.
Experience
Vice President, Performance Marketing & Enrollment
Oct 2023 — Present · Novi, MI, US
Lead enterprise marketing and enrollment strategy for 1,100+ schools, overseeing ~$20M in annual media investment.Key Achievements - Improved marketing ROI +104% on flat-to-down budgets - Reduced search cost-per-registration by 28% while maintaining flat CPL - Directed a full digital agency of record review and paid search restructure, increasing data density and driving measurable CPR and ROI gains - Advanced hyperlocal SEO, CRM modernization, and AI optimization, strengthening enrollment performance - Enhanced cross-functional alignment with Operations, Finance, and the Executive Cabinet to ensure marketing investment delivers enterprise-level results
Education
Drake University
Bachelor of Arts, Journalism and Mass Communication
1995 — 1997
University of Alaska Fairbanks
Bachelor of Arts - BA, Journalism and Mass Communication
1993 — 1995
Skills
- Digital Media
- Advertising
- Digital Strategy
- Integrated Marketing
- Media Buying
- Media Planning
- Digital Marketing
- Online Advertising
- Interactive Marketing
- Direct Marketing
- Mobile Marketing
- Marketing Communications
- Social Media
- Online Marketing
- Strategy
- Competitive Analysis
- Market Research
- Public Relations
- Internal Communications
- Regional Planning
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