Celeste Alexander
Strategic Leader in Emerging Channels and Consumer Engagement | Driving Digital Transformation and Brand Growth
- Role
- Emerging Channels and Rewards Product Manager at Altria
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Celeste Alexander
Results-driven marketing professional with a proven track record of driving innovation and collaboration across diverse functions. Possesses a strong curiosity and a keen ability to lead the implementation of transformative ideas. Comfortable navigating white space environments and forging valuable partnerships to accelerate enterprise progress. Areas of marketing expertise include: emerging channels, digital, consumer engagement, experiential marketing, program execution, program management, strategic planning, innovation and brand development.
Experience
Emerging Channels and Rewards Product Manager
Jan 2023 — Present
Focus on enabling marketing and retail capabilities and solutions while growing consumer reach and engagement within emerging channels through the management of Plug and Play Tech Center, Enterprise Rewards and special projects
Education
University of Cincinnati
Master of Science - MS, Social Welfare Administration/Macro Practice
2006 — 2008
LSU Shreveport
Master of Business Administration - MBA
2018 — 2019
University of Cincinnati
Bachelor of Science (BS), Criminal Justice/Pre-Law
2001 — 2005
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