Celena Rasberry

About Celena Rasberry

I am a creative and analytical hybrid who doesn\'t want to have to decide between the…

Experience

1. Creative Program and Marketing Manager (Private Brands)

   Amazon

   Jan 2020 — Present

   Digital Graphic Design Manager • Built net-new design program to support all Hardlines Private Brands’ digital marketing collateral. Created and documented all program procedures across request intake, creative reviews, cross functional ways of working, KPIs and annual goal setting. • Developed annual strategy for content creation support across internal contractors and external agencies, inclusive of annual forecasting, budgeting, and recruiting. Managed internal contractors and external vendor relationships. • Led project management for graphic design team including project intake, assignment allocation, timeline tracking, business partner communications, and creative reviews. • Style guide and brand expert across five brand guides and Amazon wide style guides. Digital Asset Management (DAM), Canto • Launched net-new DAM for Hardlines Private Brands globally. Managed migration of +25K existing assets, created workflows and processes for new asset ingestion, developed meta-data strategy, and trained internal and external partner teams on new SOPs. Editorial Imagery Lead • Developed annual Furniture Brands’ editorial imaging calendar to support team wide marketing initiatives. Managed strategy for image creation including timeline and budgets, partnering with internal studios. • Led shoot kick-off, creative scoping, merchandising, on and off set approvals, brand guidance, and final reviews. • Streamlined process with marketing and internal studios to increase ROI on shoots and improve asset usage across placements. On-site Campaign Marketing, Amazon.com Homepage • Owned strategy for the highest visibility slot on Amazon.com, planning and executing campaigns across 3 brands. • Developed annual road map, asset creation, metrics reviews and optimization, and mechanisms for scale including 30+ run book. • Increased slot performance across visibility and engagement. • Internally certified to review and approve campaigns for best-in-class experience.

Skills

• Sales
• Merchandiser
• Graphic Design
• Employee Training
• Adobe Photoshop
• Leadership Development
• Adobe Illustrator
• Microsoft Word
• Sales Management
• Project Management
• Management
• Program Management
• Team Building
• Social Media
• Business Strategy
• Performing Arts Management
• Purchase Management
• Advertising
• Public Speaking
• Event Planning
• Computer Graphics
• Indesign
• Microsoft Office
• Leadership
• Powerpoint
• Adobe Creative Suite
• Business Development
• Merchandise Planning
• Retail
• Marketing
• Team Development
• Training
• Microsoft Excel
• Events Coordination
• Makeup Artistry
• Customer Service