Celal Cevik
Head of Growth Marketing, Chrome Browser @Google
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WORK HISTORY
Head of Growth Marketing, Chrome Browser @Google
San Francisco, CA, US
Leading global Chrome browser’s growth product marketing strategy and acquisition programs targeting Desktop users through paid media and owned & operated channels. Lead the global Chrome.com web site strategy, aiming to increase retention & engagement while improving organic acquisition rate- Developing product marketing strategies to acquire new users for Chrome and to drive Chrome’s retention on Desktop- Managing a 9-figure paid marketing budget across the globe, acquire new users while maximizing incremental ROI through paid media channels.(SEM, GDN, YouTube, Social)- Leading the DR incrementality workstream and aim to have best-in class measurement in place for Chrome in order to make informed budget allocation decisions across regions. Including and not limited running MMTs & CLS by partnering up with data analytics team- Partnering up with product, brand, engineering and design teams and run A/B experimentation to find new growth opportunities and full-scale global roll-outs- Unlocking new growth channels while embracing local insights for international markets growth by partnering up with regions- Managing a high-performing team of growth marketers to deliver against business results and coaching them to achieve their career goals- Developing and executing strategy for the website - Chrome.com, aiming to increase retention & engagement while improving organic acquisition rate.
EDUCATION
Galatasaray University
Master's degree, Marketing
Marmara University
BS, Business Administration in English
ABOUT CELAL CEVIK
A data-driven, growth-focused marketing leader, with 10+ years diverse experience in marketing. Worked for both startup and public companies in highly competitive Tech, Internet, Telco and CPG industries focusing on marketing strategy, growth marketing, performance marketing (Google Ads - SEM, GDN & Video and Paid Social) and product marketing & strategy.
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