Claire Walsh
Lifecycle Marketing, CRM | Scopely, Niantic Labs, Microsoft
- Role
- Direct Marketing Manager Ii at Scopely
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Claire Walsh
A seasoned and results-driven marketing leader with over seven years of experience in the…
Experience
Direct Marketing Manager Ii
Jun 2025 — Present · Bellevue, WA, US
Lead lifecycle marketing strategy and CRM execution for partner Nintendo\'s Pikmin Bloom, Capcom\'s Monster Hunter Now, and mobile game titles developed with the Tokyo team. Key Duties:• Owning, executing, and analysis of targeted and personalized CRM marketing campaigns that increase engagement and improve customer retention. This includes building data pipelines, crafting compelling messages, and strategizing visuals across CRM marketing channels: push notifications, emails, and in-game messaging.• Collaborating effectively with cross-functional teams. This includes messages to drive player progression with the game development team, increased revenue opportunities for Web Store and in-game items with the growth, and personalizing content for live events with the live event team, and working with third-party partners like Nintendo and Capcom—to align on digital campaigns with company priorities.
Education
Washington State University
Bachelor of Arts
2009 — 2012
Skills
- Css
- Digital Printing
- Book Design
- Adobe Creative Suite
- Web Development
- Customer Service
- C++
- Html
- Heavy Metals
- User Interface Design
- Birds
- Layout
- Digital Illustration
- Video Games
- Hugs
- Trend Forecasting
- Advertising
- Graphics
- Logo Design
- Graphic Design
- Technical Writing
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