Christopher Cedrone
Digital Marketing | Patient Experience | Brand Postioning
- Role
- Associate Director, Rheumatology Dtc Marketing at UCB
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Christopher Cedrone
I’m a creative and curious marketer who loves merging strategy and action to drive human communication. I strive to build innovative marketing solutions, humanize the brand communication process, and create a meaningful impact in the lives of consumers.As the line between traditional and digital communication continues to blur, we must remember that all marketing strategies ultimately appeal to other people, so finding a unique balance of digital, social, and real-world engagement will deliver the most engaging results.
Experience
Associate Director, Rheumatology Dtc Marketing
Oct 2024 — Present
Responsible for building and executing direct-to-consumer (DTC) rheumatology marketing content and omnichannel communication plans to build awareness, consideration, and patient request for Bimzelx. Primary therapy areas: PsA (psoriatic arthritis), AS (ankylosing spondylitis), nr-axSpA (non-radiographic axial spondyloarthritis) Lead development of marketing strategy including patient insights, value proposition, market positioning, creative campaigns, integrated communication plans, and measurement for DTC initiatives. Serve as lead contact for multiple creative and media agencies. Effectively execute core campaign materials for traditional and emerging channels including linear TV and streaming TV. Effectively lead projects through the promotional review process with legal, medical, and regulatory to deliver superior content that drives UCB\'s rheumatology business forward. Manage opex budget in excess of $100M and develop annual scope of work.
Education
FUNDACIÓN JOSÉ ORTEGA Y GASSET - GREGORIO MARAÑÓN
Spanish Language and Literature; Art History
2010 — 2010
Appalachian State University
Bachelor of Arts (BA), Spanish Language and Literature
2007 — 2011
North Carolina State University
Master of Business Administration - MBA, Marketing and Digital Innovation
Appalachian State University
Bachelor of Science (BS), Communications and Advertising
2007 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.