Cedric Parsiegla

Director of Ecommerce & Digital Marketing - Henkel Beauty Care Professional North America @Henkel

Leading role in the creation and further development of Henkel‘s first B2B multi-brand eCommerce site SALONORY.com in the region of North America. SALONORY features 12 multi-million-dollar Beauty Care Professional brands. Each brand has their own landing pages on the site, displaying rich content and easy shopping possibilities to make the life of stylists and Salon owners easier. Impacted the double- and triple-digit sales growth of the site month over month. Responsible for business development of SALONORY including management of current partners and identification, screening & contracting of new partners. Close collaboration with the Digital Directors of Henkel Beauty Care Professional‘s 13 brands (Alterna, Authentic Beauty Concept, Better Natured, Joico, Kenra Professional,#mydentity, PRAVANA, Wellphoria, Schwarzkopf Professional, Sexy Hair, SPARKS and Zotos Professional) to further accelerate in digital, to align synergies and contracting of strategic partners such as BazaarVoice, Dash Hudson, Sprinklr or other digital marketing tools.