Cedric Washington
Business Development Manager at Owens Illinois Corporation
- Role
- Business Development Manager at O-I
- Location
- Toledo, OH, US
- LinkedIn followers
- 500 followers
About Cedric Washington
Seasoned Marketing professional with over 20+ years of experience in strategic planning, developing and executing marketing plans, P&L management, new product development, agency management, forecasting, budgeting, category management and business development. This experience was developed at Fortune 500 companies Owens-Illinois, Sara Lee, Pillsbury and Sherwin Williams (Thompson-Minwax).
Experience
Business Development Manager
May 2015 — Present · Perrysburg, OH, US
Responsible for supporting the development of O-I business within North America in order to support glass as a preferred package within my assigned region and across all categories. Utilizes Market Intelligence scoping, Marketing communications Platforms and New Business Development Capabilities to build company’s overall position in the marketplace, driving a value proposition, long term profitability, brand impact and increasing levels of customer satisfaction.
Education
University of Florida
BS, Marketing
1982 — 1987
Palmetto High
College prep
1977 — 1982
Clark Atlanta University
MBA, Marketing
1990 — 1992
Skills
- Product Development
- Leadership
- Marketing Communications
- P&L Management
- Management
- Program Management
- Marketing Management
- Market Analysis
- Market Research
- Fmcg
- Market Planning
- Competitive Analysis
- Creative Direction
- Direct Sales
- Shopper Marketing
- Advertising
- Business Planning
- Marketing Research
- Product Marketing
- Product Innovation
- Project Management
- Sales Operations
- Pricing Strategy
- Product Launch
- Brand Development
- Segmentation
- Retail
- B2b
- Product Management
- Sponsorship
- Trade Marketing
- Consumer Products
- Key Account Management
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Customer Insight
- Marketing Strategy
- Forecasting
- Analytics
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