Cedric Mobley
- Role
- Associate Vice President for Strategic Marketing and Communications at Morehouse College
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Cedric Mobley
Award-winning senior communications and marketing professional with higher education…
Experience
Associate Vice President for Strategic Marketing and Communications
Jan 2021 — Present
Directs communications strategy and public relations team which significantly raised earned media visibility, including coverage in the New York Times, Washington Post, NPR, and CBS Mornings. • Designed earned media strategy to launch new Morehouse Online product, the primary awareness source for 74% of applicants and 65% of enrollees. • Restructured digital content strategy to focus on consistent direct messaging to targeted audiences and integration with email, social media, event marketing, multimedia content, and earned media engagement. • Led social media team in revamp of Facebook, Instagram, and Youtube platforms with consistently branded content and paid promotional strategy which has increased Facebook followers by 15% and Instagram followers by 35%. • Oversees internal communications management, including initiation, design, and launch of intranet site. • Primary crisis spokesperson for the college and creator of executive communications verbiage and other content for the college president. • Supervises video content creation, including promotional videos, short films, and thought leadership interviews. • Leads creative direction, writing, and design for the college\'s printed and digital materials, signage, and marketing content. • Supervises merchandising strategy, licensing approval, and brand promotion and protection, including marketing collaboration with Ralph Lauren to launch line of Morehouse-branded clothing. • Curated Kings of Color and Morehouse Moments exhibitions and executed complete design overhaul of spaces frequented by prospective students and parents.
Education
University of Georgia - Terry College of Business
Certificate, Marketing Research Academy for Business Professionals
Florida Agricultural and Mechanical University
Bachelor of Science (B.S.), Accounting
1991 — 1995
Florida Agricultural and Mechanical University
Master of Business Administration (M.B.A.), Marketing
1995 — 1996
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