Cedar Brown

About Cedar Brown

Looking for my next adventure. Let\'s talk!Dynamic, creative media leader with 10+ years of experience across paid social, search, programmatic, SEO, CRM, and retail media. I specialize in building smarter, faster, and more effective media operations—fueled by performance data, audience insights, AI innovation, and a passion for challenging the status quo.I lead with clarity, curiosity, and creative problem-solving. From optimizing media budgets to developing future-focused planning frameworks, I bridge strategy and execution through critical thinking and team empowerment. I’ve helped agencies hit record growth, managed award-worthy programs, led multiple media teams, and built scalable processes that elevate both talent and results.I don’t just lead media—I aim to transform how it works. Whether I’m mentoring rising buyers and planners, integrating automation, or pushing a team to think five steps ahead, my focus is always the same: better thinking, better outcomes, and a smarter way forward. Areas of Expertise:Media Strategy • AI Innovation • Paid Social • Team Leadership & Growth • Process Innovation • Thought Leadership • Large language models (LLMs) • Emerging GenAI tools Currently open to Media and Marketing leadership roles. Let’s connect if you\'re looking for committed leaders, building ambitious teams, or rethinking what great marketing looks like. Passions and Interests: AI, Photography, Puzzles and solving problems, Cooking, Bicycling, Reading books of all kinds, Writing, Travel, Hiking/Climbing.

Experience

1. Director, Biddable Media

   Blue Chip

   Sep 2020 — Present · Chicago, IL, US

   Media Strategy and Planning (e.g. social, programmatic, search)-AI innovation and strategy-Performance Measurement and Insight Development-Vendor Partner management-Paid Social Strategy (Meta, TikTok, Pinterest, Snap, Reddit)-Earned TikTok\'s Trailblazer Award for agency for innovative and high performing planning and execution-Programmatic Strategy (e.g. Display, CTV, YouTube, etc)-Retail media-Influencer StrategyClients: P&G, Bob\'s Red Mill, Brown-Forman, Welch\'s, Alexia Frozen Foods, Emerald Nuts, etcTools and Platforms: Meta, TikTok, Pinterest, The Trade Desk (TTD), Google Ads (SEM), Google Analytics (GA4), YouTube, Walmart Connect, etc

Education

• University of Wisconsin-Whitewater

  Marketing

• University of Wisconsin–Oshkosh

  BBA, Marketing

Skills

• SEO
• Social Media
• Sem
• Social Media Analytics
• Crisis Management
• Marketing Communications
• Blogging
• B2b
• Cause Marketing
• Thought Leadership
• E-Commerce
• Public Speaking
• Market Research
• Customer Service
• Email Marketing
• Google Adwords
• Guerrilla Marketing
• Strategy Development
• Google Analytics
• Strategic Planning
• Leadership
• Brand Management
• Content Strategy
• Marketing Strategy
• Personal Branding
• Digital Marketing
• Social Media Strategy
• Public Relations
• Content Management
• Mobile Marketing
• Community Management
• Social Media Marketing
• Word of Mouth Marketing