Cecily Anne Hurt
Director of Annual Giving at Ducks Unlimited | Building Community Through Conservation
- Role
- Director of Annual Giving at Ducks Unlimited
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Cecily Anne Hurt
I am a results-oriented professional with a demonstrated track record of success in…
Experience
Director of Annual Giving
Jun 2025 — Present · US
As Director of Annual Giving at Ducks Unlimited, I lead the strategic planning, execution, and performance analysis of national direct marketing programs—focused on donor acquisition, reactivation, and extra gifts. I manage a talented team in delivering both traditional and digital fundraising strategies, ensuring Ducks Unlimited continues to grow revenue and deepen donor engagement.Working closely with the Managing Director of Direct Marketing and cross-functional teams, I guide campaign strategy and donor segmentation, oversee creative development, monitor KPIs and ROI, and apply data-driven insights to enhance performance. My role also includes: Overseeing multi-channel campaigns with a focus on donor-centric experiences and long-term retention. Leading the strategy and optimization of our welcome series (print + digital) Serving as a key point of contact for national partnerships like Bass Pro and FNBO Collaborating with internal analytics, digital, and creative teams to ensure alignment and impact Coaching and developing staff to exceed revenue and engagement goals Regularly reporting on program trends, results, and strategic recommendationsThis position blends fundraising strategy, data analysis, and creative storytelling to support DU’s mission of conserving wetlands and waterfowl habitat across North America.
Education
University of Tennessee at Martin
BSBA, Marketing
2007 — 2011
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