Cecilia Yi

Director, Marketing, Banking Acquisition Channel Experience and Strategic Initiatives @RBC

Toronto, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Sep 2021 — Present

Director, Marketing, Banking Acquisition Channel Experience and Strategic Initiatives @RBC

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Toronto, ON, CA

BRAND STRATEGY CROSS-FUNCTIONAL TEAM COLLABORATION EXECUTIVE STAKEHOLDERING RESEARCH & DATA ANALYSIS AGENCY PARTNER MANAGEMENT BUDGET MANAGEMENT SPECIAL PROJECTS-Optimize marketing channel investment for banking acquisition portolfio to maximize ROI-Oversee 365 programmatic acquisition channel marketing strategy and team-Nurture and grow RBC Vantage through year 2 and beyond via strategic partnership and integration-Develop marketing stategies and GTM plans for new banking offerings and capabilities

EDUCATION

N/A

McGill University

Bachelor of Science (B.Sc.)

SKILLS

Digital MediaSponsorshipMarketing CommunicationsTelevisionVideoAccount ManagementSocial MediaSocial Media MarketingPowerpointMicrosoft ExcelMarketingBroadcastContent StrategyMarketing StrategyDigital StrategyAdvertisingMedia PlanningMedia RelationsStrategic NegotiationsBroadcast TelevisionProject ManagementNew MediaManagementBroadcastingStrategic PartnershipsOnline AdvertisingEntertainmentDigital Marketing

ABOUT CECILIA YI

Director of Marketing, Banking Acquisition Channel Experience and Strategic Initiatives

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