Cecilia Li
ex-TikTok | USC Alum
- Role
- Marketing at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Marketing
Sep 2023 — Present · Los Angeles, CA, US
Drove end-to-end execution of large-scale creator and partner events including LIVE Fest, CN Summit, and the LIVE Star Gala, driving strong audience engagement and contributing to revenue growth.Managed TikTok LIVE’s LinkedIn, Instagram, and YouTube presence, establishing a consistent B2B voice and content strategy that fueled channel growth and platform visibility.Launched and scaled TikTok LIVE\'s LinkedIn as its primary B2B channel, achieving organic impressions and clicks in the first quarter, and a impression increase after paid campaigns.Created and executed paid advertising strategies across LinkedIn and other platforms to drive brand awareness, qualified leads, and creator program growth.Managed operations and marketing for the TikTok LIVE: On Air podcast, overseeing studio logistics, promotional rollouts, and cross-functional coordination to ensure smooth production and audience engagement.Launched the Creator Hub Blog to spotlight LIVE creators and elevate their journeys, collaborating with PR and design teams on content strategy and storytelling.
Education
University of Southern California
Bachelor's degree, Business/Corporate Communications
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