Cecilia Cece Kelly

About Cecilia Cece Kelly

I lead enterprise sales at the intersection of fleet safety, risk mitigation, compliance, and operational performance within the transportation and logistics industry.Over the past decade, I’ve partnered with national and multi-regional fleet organizations to solve complex workforce, safety, and compliance challenges—consistently closing large-scale enterprise agreements ($3M–$5M+ per deal) and aggregating $25M+ in total contract value across multi-year engagements.My background spans enterprise sales leadership, staffing, and operational strategy, which gives me a grounded, real-world perspective on how safety outcomes, regulatory pressure, labor constraints, and financial performance truly connect. I’m known for navigating complex, multi-stakeholder sales cycles involving C-suite, safety, HR, legal, procurement, and operations leaders—and for structuring agreements that support phased deployment and long-term expansion in constrained environments.Today, my focus is on:Helping fleets reduce risk and compliance exposureAligning safety strategy to insurance, operational continuity, and ROIBuilding durable enterprise partnerships rooted in trust and outcomesI’m deeply engaged in industry leadership and advocacy, serving on boards and councils focused on safety, workforce development, and advancing leadership within transportation. Areas of Expertise• Enterprise & Strategic Account Leadership• Fleet Safety, Risk & Compliance Solutions• Multi-Million-Dollar Enterprise Agreements ($3M–$5M+)• Executive Negotiation & Governance• Long Sales Cycles & Phased Enterprise Rollouts• Cross-Functional Leadership (Sales, Safety, HR, Ops)If you’re building or scaling enterprise solutions in fleet safety, telematics, risk, or compliance, I’m always open to strategic conversations.

Experience

1. Enterprise Sales Director

   TransForce

   Apr 2024 — Present

   Closed multiple enterprise agreements valued between $3M–$5M+ in annualized contract value, with $25M+ aggregate contract value across multi-year engagements.Achieved 216% of quota, leading national enterprise revenue performance.Drive executive-level sales strategy across national and multi-regional fleet organizations.Lead complex negotiations involving C-suite, safety, HR, legal, procurement, and operations stakeholders.Structure enterprise agreements for phased deployment, aligning revenue realization with workforce availability and operational readiness.Position safety, compliance, and workforce solutions as critical levers for risk reduction, insurance exposure, and operational continuity.

Education

• University of North Carolina at Greensboro

  Bachelor of Arts - BA, Communication, General

• University of North Carolina at Greensboro

  Bachelor of Arts - BA, Communication

• Capella University

  Master of Business Administration (MBA)