Cecilia C.
Marketing Data Analyst @ REI | KaggleX AI Fellow | MS Business Analytics (UW) | ex-Performance Marketing Manager
- Role
- Marketing Analyst at REI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Cecilia C.
Hi! I’m Cecilia, a Marketing Analyst based in Seattle, with expertise in both B2B and B2C. After 5 years of experience and earning my master’s degree in Business Analytics, I’m excited to make impact through data-driven strategies! I bring strong skills in SQL, Python, Tableau, and Power BI. For my capstone project, I partnered with the Tableau (Salesforce) team as a data analytics consultant, building solutions to assess the effectiveness of newly introduced tools. Currently, as an AI Fellow in Google’s KaggleX program, I’m focusing on fine-tuning large language model using Python. In my previous roles, I led B2B SaaS performance marketing strategies across four countries. I also developed campaign evaluation models and optimized campaigns, boosting revenue by 20% from Google Ads and driving a 158% increase in Paid Social results. & Outside work, I enjoy designing personal knowledge systems and dashboards as a power user of Notion and Logseq. My interests also span literature, philosophy, film, gender studies, data science, languages, and video games.’! I’d love to chat with you about marketing analytics, data-driven strategy, or anything related to personal knowledge systems and productivity tools.
Experience
Marketing Analyst
Feb 2025 — Present · Seattle, WA, US
Education
University of Washington
Master of Science - MS, Business Analytics
2023 — 2024
National Taiwan University
Bachelor's degree, Philosophy
2015 — 2020
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