Cecilia Ruvalcaba
Assistant Professor of Marketing
- Role
- Advisor, Marketing and Communications at Give River
- Location
- Stockton, CA, US
- LinkedIn followers
- 500 followers
About Cecilia Ruvalcaba
Dr. Cecilia Ruvalcaba earned her Ph.D. at the University of California Irvine. Dr. Ruvalcaba is the 24th female, Hispanic-American, Marketing business school professor in the United States. Dr. Ruvalcaba’s research focuses on consumer culture, value creation, meaning transfer, marketplace inclusion, and cultural consumption. Her work has been published in leading academic journals including Journal of Macromarketing, Journal of Consumer Marketing, Psychology and Marketing, Journal of Global Scholars of Marketing Science, Journal of Marketing Education, and the Journal of Critical Incidents. Her research earned the Society for Marketing Advances Best Paper in Consumer Behavior (Quantitative), the Marketing Educators\' Association Best Competitive Paper of the Year, the Eberhardt Fred Gellert Outstanding Scholar Award, and the Eberhardt Research Fellowship. Additionally, she has published chapters in The Routledge Companion to Ethnic Marketing and in Cryptocurrency and Blockchain: Consumer Research and Business Insights. She served as co-editor of the 19th volume of Research in Consumer Behavior and co-chair of the 2017 Consumer Culture Theory conference.
Experience
Advisor, Marketing and Communications
Jan 2024 — Present
Education
University of California, Irvine - The Paul Merage School of Business
Ph.D., Marketing
2008 — 2015
DeVry University
BSBA, Business Information Systems
2000 — 2003
Loyola Marymount University, College of Business Administration
MBA, Marketing & International Business
2004 — 2006
Skills
- Research
- Healthcare
- Microsoft Office
- Spss
- Marketing
- Nonprofits
- Hispanic Market
- Social Media
- Data Analysis
- Teaching
- Analysis
- Market Research
- Powerpoint
- Management
- Public Speaking
- Leadership
- Qualitative Research
- Non-Profits
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