Cecilia Lau
Senior Sales Manager @Residence Inn By Marriott Vancouver Downtown
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WORK HISTORY
Senior Sales Manager @Residence Inn By Marriott Vancouver Downtown
Manages the development of a strategic account plan for both short and long term for the demand generators in the market.• Research to provide market intelligence using Agency 360 to identify top producing accounts; and identify trends in the hospitality industry.• Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.• Negotiate rates and contracts, in line with company objectives and goals, while still maintaining excellent relations with clients• Active participation with Marriott Global Sales by networking and attending Marriott-related tradeshows• Identify markets with opportunity for growth and achieve the market mix as well as sales revenue goals.• Work closely with the Revenue Manager to effectively yield rates for all market segments to optimize revenue and analyze competitive pricing to ensure correct hotel positioning • Manage and evaluate the financial operations of the sales & marketing initiatives to ensure cost effectiveness and optimum utilization of resources by preparing and presenting profit plans/budgets to approving authorities.• Review and implement pricing strategies for group and transient business segments.• Collaborates with Marriott Digital Marketing as well as plan and debut the social media marketing campaign• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
EDUCATION
University of Hawaii at Manoa
Bachelor of Business Administration - BBA
University of Hawaii at Manoa
Master of Business Administration - MBA
SKILLS
ABOUT CECILIA LAU
My career has spanned senior management roles with Marriott, Hilton Worldwide, IHG, Best…
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