Cecilia Herrick Reynolds
Principal Brand Associate, Market Research @Capital One
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WORK HISTORY
Principal Brand Associate, Market Research @Capital One
EDUCATION
University of Maryland
Bachelor’s Degree, Economics
SKILLS
ABOUT CECILIA HERRICK REYNOLDS
As a market researcher with an economics background, I have over 6 years of experience in delivering data-driven insights and strategies that enhanced brand reputation and awareness in the financial services sector. Currently, I work as a Principal Brand Associate at Capital One, where I design, execute, and analyze surveys and focus groups to understand customer needs, preferences, and behaviors to support Capital One\'s brand building goals.In my previous role at Freddie Mac, I supported sales with value-add analytics to craft data driven marketing strategies. I am passionate about applying my skills and knowledge to help Capital One achieve its mission of changing banking for good, and I am always eager to learn and grow in this dynamic and innovative field.
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