Cecilia Alvarez
Paid Media Activation Specialist at Truist
- Role
- Brand & Advertising Consultant - Media Planning at Truist
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Cecilia Alvarez
My passions include making a difference in people\'s lives, marketing, traveling, fashion,…
Experience
Brand & Advertising Consultant - Media Planning
May 2022 — Present · Chicago, IL, US
Inclusive of three marketing consultant positions: an integrated media planning role, a display-tactic-focused media planning role, and an integrated media planning cross-functional support role. Working full-funnel to develop and deliver end-to-end marketing strategies and enable performance marketing at scale- Partner with 2 media agencies to develop 10+ cross-channel media plans inclusive of traditional and digital tactics for Wealth, Small Business, Enterprise Functions, and Regional Marketing lines of business- Deliver monthly and yearly media reporting that communicates performance against key metrics such as CPM, CTR, impressions, and reach- Experience interpreting and using data from DV360 and Adobe Analytics
Education
Universidad de Sevilla
Finance, Human Resources, Operations, Spanish Islamic history
2015 — 2015
University of Wisconsin-Madison
Bachelor of Business Administration (BBA)
2012 — 2016
Skills
- Communication
- Social Media
- Organization Skills
- Social Media Marketing
- International Business
- Travel Planning
- Fashion Styling
- Event Planning
- Microsoft Word
- Spanish
- Microsoft Office
- Sales
- Customer Service
- Women's Wear
- Writing
- Blogging
- Men's Fashion
- Spanish Translation
- Time Management
- Leadership
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