Cecile Thirion
VP of Marketing Na @Planisware
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WORK HISTORY
VP of Marketing Na @Planisware
San Francisco, CA, US
Brought on board to build and bring the NA Marketing function to the next level- direct report to the CEO NA- hired experienced marketers in demand generation/ABM, content marketing etc from Oracle, VMware, LinkedIn -launched the customer marketing function at Planisware to focus on the customer experience, including the management of the Planisware Online Community (2,700+ members)-built various roadmaps, created frameworks, processes, and dashboards to improve efficiency and demonstrate the impact on the business- Organized our own annual user conference with more than 500 customers in-person and digital w/ an overall customer satisfaction of 4.5/5Planisware has been recognized as a Strategic Portfolio Management Leader in The Forrester’s Wave Q1 2022 and Leader in the 2022 Gartner Magic Quadrant™ for Adaptive Project Management and Reporting Tools
EDUCATION
Stanford Continuing Studies
Cloud Computing & Subscription Models: Selling & Marketing SaaS, Mobile Solutions to the Enterprise
ICN Business School
Master's degree , Marketing and International Business
SKILLS
ABOUT CECILE THIRION
I’ve always been customer focused, passionate about improving the customer experience: I spent several years in various customer-facing roles in B2B tech sales, account management, and customer success where I learned how to acquire new customers and then retain them! And the past 10+ years, I’ve had several marketing leadership roles where I went from building teams from scratch to scaling them to go after global markets. I’ve also enjoyed advising early-stage start-ups on their Go-to-Market Strategies across the customer journey - marketing, sales, and customer success!On a personal level, I’m very involved in our community, and giving back through mentoring has become second nature: I’ve mentored women in STEM, and start-ups with several incubators in the Bay Area.To me giving is growing, giving is learning, and giving leads to uncharted territories and opportunities you wouldn’t have thought possible…I’m a strategic doer making strategic things happen! A recipient of two \"40 under 40 Awards\": Direct Marketing News (DMN) and Silicon Valley Business Journal (SVBJ)-> Follow me on Twitter:@CecileSF Words I live by “It is not because things are difficult that we do not dare; it is because we do not dare that things are difficult.\"- Seneca.Specialties: SaaS marketing strategy and execution, GTM plan, demand generation, Account-Based Marketing (ABM), growth marketing, customer acquisition and retention, inbound and outbound marketing, integrated campaigns, content marketing, social media marketing, blogging, product and brand management, marketing and revenue operations, marketing metrics/analytics, event marketing and user conferences.
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