Cécile Moe-Pouaty Gomez

About Cécile Moe-Pouaty Gomez

Salesforce Marketing Cloud certified professional with over 8 years experience in digital : CRM, marketing automation, personalization, social media & ecommerce.Stack: ERP : Aptos - Epicor, Cegid - StorelandMarketing Automation Platforms : Salesforce - SFMC, KlaviyoCRM : SalescloudE-commerce : Shopify, MagentoProject Management : Atlassian - JIRA, MondayCustomer Service management : Gorgias

Experience

1. Crm Activation Manager

   Moët Hennessy

   Mar 2024 — Present

   Led the successful migration of four brands (Glenmorangie, Hennessy, Veuve Clicquot, Moët & Chandon) to global Salesforce platforms (Salesforce Core and SFMC), improving data consistency and ensuring compliance with global retention policies. • Launched CRM for SirDavis across the US, Japan, UK, France, and international markets. Oversaw end-to-end setup including Salesforce readiness, data connections with the website, localized journeys, and coordination with developers for unsubscribe pages across four markets. • Participated in the integration of an e-retailer (ReserveBar) data into the CRM ecosystem to activate e-commerce journeys such as opt-in, replenishment, and cross-sell. Ensured all incoming data met compliance standards and could be used effectively. • Manage day-to-day CRM operations, including campaign execution, audience segmentation and activation across channels, and performance reporting. Collaborate with media teams, central and local IT, Maisons, and US brand teams to ensure strategic alignment and effective execution.

Education

• Le Havre Normandy University

  International Management, Marketing

• Le Havre Normandy University

  Affaires Internationales Parcours Bilingue Anglais, Relations et affaires internationales

• Université Bordeaux Montaigne

  1st Year of Foreign Langages Applied to International Trade

• Université de Poitiers

  Degree in foreign langages applied to international trade

• Université Paris Nanterre

  Master International Operational Marketing, Marketing

Skills

• Dreamweaver
• Marketing Par E-Mail
• Microsoft Office
• Newsletters
• Service Client
• Marketing
• Crm
• Mode
• Marketing Direct
• Luxe
• Photoshop
• Exacttarget
• Gestion De Projet Web
• Customer Retention
• Commerce De Détail
• Marketing Digital
• Service Après-Vente
• Benchmarking
• Siebel
• Jira
• Client Service Oriented
• Epicor
• Anglais Professionnel
• Secteur Cosmétique
• Vente
• Merchandising Visuel
• Facturation Client
• Retail
• Adobe Photoshop
• Content Strategy
• Wordpress