Cecile Migozzi

Senior Paid Search Marketing Manager, Emea @Workday

I’m responsible for planning, implementation oversight, analysing and overviewing optimisation all Paid Search activities for all markets across EMEA.\\\\nI manage and challenge external media agencies to ensure best-in-class PPC programs are delivered.\\\\nI strengthen and maintain relationships with internal stakeholders to develop paid search strategies aligned with regional goals and global marketing priorities.\\\\nI map out and lead pan-EMEA search projects (account audit, new solution launch) aligning efforts with NAM team, regional marketing teams and external media agencies.\\\\nI define excellence for paid search programs focussed on best practices within the industry.\\\\nI act as a strong internal advocate and evangelist for all paid search marketing activities and coordinate trainings, informational sessions, workshops.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n