Cecelia Glackin-Hunt
B2B Marketing Leader | Product & Service Marketing Expertise | Helping Companies Scale Through Strategic Content & Pipeline Growth
- Role
- Marketing Manager at Smact Works Inc
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Cecelia Glackin-Hunt
I help B2B organizations build marketing strategies that drive measurable pipeline growth—whether they\'re selling products or services.Over the past 5+ years, I\'ve developed a unique perspective by marketing across product and service-based businesses. At SMACT Works, an Oracle consulting firm, I built our content marketing function from scratch, scaling marketing qualified leads from 5 to 35+ annually. At Earthfirst Biopolymer Films, I developed go-to-market strategies for sustainable packaging products and secured USDA BioPreferred certifications that created competitive differentiation. At Crawford Hoying, I marketed commercial real estate portfolios to enterprise tenants.What I\'ve learned: Whether you\'re selling biopolymer films or consulting services, great B2B marketing starts with understanding customer pain points and translating complex solutions into clear business outcomes. Product marketing requires technical education and proof points. Service marketing requires trust-building and expertise demonstration. Both demand strategic positioning, competitive analysis, and systems that turn marketing into a revenue driver.My approach focuses on building scalable frameworks—customer personas, competitive positioning, content strategies, and measurement systems—that work even with limited resources. I thrive on cross-functional collaboration with technical teams and translating their expertise into compelling narratives for decision-makers.
Experience
Marketing Manager
Dec 2025 — Present · Dublin, OH, US
Education
The Ohio State University Fisher College of Business
Bachelor of Science in Business Administration, Specialization in Marketing, Minor in Fashion & Retail Studies
2014 — 2018
Columbus State Community College
Associate’s Degree, Business & Marketing
2014 — 2016
Skills
- Leadership
- Microsoft Powerpoint
- Fundraising
- Research
- Public Speaking
- Coaching
- Marketing
- Powerpoint
- Microsoft Excel
- Event Planning
- Management
- Training
- Communication
- Social Networking
- Customer Service
- Teamwork
- Sales
- Microsoft Word
- Time Management
- Social Media
- Higher Education
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