Cece Coffin
Strategic Global Communications, Media Relations, Brand Advocacy, Reputation Management, Executive Visibility, Luxury Marketing
- Role
- Strategic Integrated Communications at Kosé Corporation
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Cece Coffin
A well-respected global communications executive with experience at startups as well as Fortune 500 companies including The Estée Lauder Companies and Comcast Entertainment. Developed some of the world\'s most coveted and profitable beauty brands (La Mer, Jo Malone) as well as reinvigorated brands that include Clinique. Launched some of the industry\'s most acclaimed franchises and products including Clinique\'s Even Better Clinical, Smart Clinical Repair and Chubby Stick Moisturizing Lip Colour Balm franchises as well as La Mer The Concentrate, La Mer The Lifting Serum, La Mer The Eye Concentrate, and The Lip Balm. Established La Mer\'s ocean conservation platform and the annual global marketing initiative tied to World Oceans Day. Launched brands in key developed and emerging markets (China, Japan, France, Germany, Dubai, South Africa, Mexico, Brazil.) and ensured a strong foundation was built in each market for long-term sustainable growth. Key competencies include:* Disruptive Global Communications Strategies * Media Relations * Executive Visibility * Reputation/Crisis Management * CSR/Sustainability * Compelling Storytelling and Content Creation * Advocacy Marketing (Hollywood, Fashion, Sports, Lifestyle, Business and Beauty)* Strategic Partnerships * Experiential Events
Experience
Strategic Integrated Communications
Sep 2019 — Present · New York, NY, US
Education
University of Colorado at Boulder
Bachelor of Science (BS)
Wharton Executive Education
Business Symposium
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