Ceara Jemison

About Ceara Jemison

As a results-driven marketing professional, I specialize in transforming brand vision into actionable strategies that drive growth, innovation, and consumer engagement. With expertise in brand strategy, product innovation, and go-to-market execution, I have successfully led multi-channel campaigns, managed P&L performance, and leveraged consumer insights to optimize market positioning. My ability to collaborate across teams—product, finance, and operations—ensures that every initiative is data-backed, performance-driven, and aligned with business objectives. Passionate about building brands that resonate, I have spearheaded category expansions, launched high-impact products, and executed strategic partnerships that deliver measurable success. Whether driving revenue growth, enhancing customer loyalty, or optimizing digital engagement, I bring a blend of strategic thinking and hands-on execution to every challenge. Let’s connect to discuss how I can help elevate your brand to new heights.#MarketingStrategy #BrandGrowth #ConsumerInsights #ProductInnovation #GoToMarket #P & LManagement #DigitalMarketing #Leadership

Experience

1. Senior Manager, Brand Marketing Burger King

   Restaurant Brands International

   Sep 2022 — Present · Miami, FL, US

   As part of my duties, I led brand marketing initiatives that drive growth, innovation, and consumer engagement. I developed data-driven strategies that fuel revenue and long-term brand equity. I spearhead product innovation, identifying trends and consumer insights to bring exciting offerings to market. A key highlight of my role is overseeing a strategic partnership with Impossible™ Foods, where I drive co-marketing efforts, digital engagement, and promotional strategies to expandplant-based awareness. Collaborating closely with product, finance, and operations teams, I ensure marketing efforts align with business objectives while optimizing performance through data and analytics.(Through April, 2025)-Expanded the category by launching new products and conducting market tests over a three-year growth strategy, leveraging consumer insights and competitive analysis-Increased Impossible™ Whopper sales through a multi-channel Birthday Campaign, seamlessly integrating digital, social, and in-store activations-Led brand strategy and portfolio management across multiple categories, driving market expansion and consumer engagement through integrated marketing campaigns-Gained CMO and President buy-in on key growth strategies for Burger King’s largest consumer segment, resulting in increased engagement for five consecutive quarters.

Education

• The University of Chicago Booth School of Business

  Master of Business Administration - MBA

• Northwestern University

  Bachelor of Science (BS)