Chelsea Dueño

About Chelsea Dueño

Marketing leader with 10+ years of experience building high-performing teams and revenue-driving marketing engines across SaaS, fintech, and enterprise environments.I specialize in B2B demand generation, pipeline acceleration, and full-funnel growth strategy, aligning marketing, sales, product, and customer success around shared revenue goals. My work focuses on turning marketing into a measurable growth function—from building scalable acquisition programs and ABM frameworks to designing lifecycle strategies that drive activation, retention, and expansion.Currently, I lead e-commerce and acquisition at WEX, where I own the digital growth engine for our direct product segment. My team drives demand generation, pipeline contribution, and post-acquisition engagement across paid media, lifecycle marketing, web, and strategic content.Previously, I spent over a decade at MGM Resorts International, where I led global social and integrated campaign strategy across 150+ channels and a team of 25. During that time, I built large-scale campaigns tied to major global moments including Formula 1, the Super Bowl, and entertainment partnerships, generating millions in reach while driving measurable business impact.Across both B2B and B2C environments, I’m known for:• Building marketing systems that drive real revenue impact• Turning data, experimentation, and creative storytelling into growth• Leading teams that balance performance with innovation• Aligning cross-functional leaders around clear, measurable outcomesMy work has received 14+ international awards, including a NATAS PSW Emmy Award, and I regularly contribute to the marketing community as a speaker, advisor, and board member.

Experience

1. Principal E-commerce Acquisition Manager

   WEX

   Jun 2025 — Present

   Lead digital acquisition strategies across paid, organic, and partnership channels to attract and convert small business audiences for WEX e-commerce productsUse data-driven insights to refine targeting, creative, and landing page experiences - improving conversion rates, reducing acquisition costs, and maximizing returnPartner with product, analytics, commercial, and marketing teams to align acquisition campaigns with overall brand strategy and business objectives focusing on small business growth

Education

• College of Southern Nevada

  Cinematography and Film/Video Production

  2013 — 2017

Skills

• Expedia
• Resorts
• Banquets
• Marketing
• Yelp
• New Hire Training
• Hospitality
• Hotels
• Photoshop
• Photography
• Outlook
• Microsoft Office
• Banquet Operations
• Restaurant Management
• Production Assistance
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Food & Beverage
• Kronos Timekeeping
• Customer Service
• Production Coordination
• Micros
• Social Med
• Event Management
• New Restaurant Openings
• Canon Cameras
• Spotfire
• Restaurant Reviews
• Workday
• Constructive Feedback
• Digital Marketing
• Microsoft Word
• Concerts
• Film Production
• Guest Relations
• Social Media
• Concert Production
• Restaurant Marketing
• Career Talent System