Suja Nandhini
Senior Creative Director | Expert in End-to-End Creative Solutions | Campaign Execution Across Multi-Platform Media | Intellectual Property Creator | Storytelling | Content Development | Creative Leadership
- Role
- Manager Creative Studio - (Alibaba Group) at Squared Circle E-Com Pvt. Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Suja Nandhini
A creative expert with over 18 years of experience who provides creative solutions to…
Experience
Manager Creative Studio - (Alibaba Group)
May 2024 — Present · Bengaluru, IN
Directing multi-channel creative campaigns across technology, e-commerce, and consumer goods, driving business growth for Fortune 500 companies like Fortune Global 500 company Lazada [ Alibaba Group ] while expertly navigating complex corporate structures, managing stakeholder relationships, and aligning strategies with large-scale objectives to deliver impactful results. Leading high-impact creative campaigns for global brands, boosting brand engagement by 40%, and directed AV, digital, UI/UX design and static content production to ensure cohesive, pixel-perfect outputs aligned with business goals. Spearheading creative strategy and branding initiatives for renowned FMCG brand, resulting in a 12% profit increase in quick-commerce revolution campaigns within two months. Leading the implementation of Augmented Reality Virtual Try-On (VTO) for Dubai Eyewear Brand with an industry giant tech coompany, enhancing app/web functionality, expanding market reach, and boosting conversion rates by 10-30%, which contributed to an 82% year-over-year net revenue growth in Q2 2024 Collaborating with marketing, product, and technical teams to deliver multi-platform creative solutions, overseeing end-to-end execution with 100% on-time delivery and boosting productivity by implementing processes that cut project timelines by 20%
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