Doug Steeber
Sales Technology Designer - Director Sales Enablement on ADP’s Modern Seller Strategy team
- Role
- Sales Technology Designer - Director Sales Enablement at ADP
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Doug Steeber
I draw on my diverse experience working across industries and functions to help sales organizations translate business needs into scalable technology and enablement solutions. I focus on improving selling processes, modernizing how teams engage with tools and data, and reducing friction across the sales lifecycle. I enjoy helping teams think differently about how they sell, leveraging technology and AI to drive better outcomes for sellers, customers, and the business.
Experience
Sales Technology Designer - Director Sales Enablement
Dec 2025 — Present · Pittsburgh, PA, US
I design and help deliver generative AI capabilities for ADP’s global sales organization, focusing on integrating AI into seller workflows to improve productivity, consistency, and sales effectiveness.Working on a small, cross-functional team, I partner with sales leaders, business units, and GPT development teams to translate real-world selling motions into scalable AI solutions. A core part of my role is conducting discovery sessions with sellers and sales leaders to identify needs, validate use cases, and ensure solutions are grounded in how selling actually happens.This work supports a top enterprise priority, with strong executive visibility and alignment to ADP’s long-term strategy for AI-enabled selling.Key functions:• Support enterprise generative AI initiatives tied to the Modern Seller program, from discovery through development and rollout.• Conduct structured discovery sessions to surface seller needs, pain points, and workflow requirements.• Translate business and seller requirements into clear inputs for product and engineering teams.• Contribute to the sales AI roadmap in partnership with sales operations, product, and technology stakeholders.• Support integration of AI tools into core sales workflows, emphasizing usability, trust, and adoption at scale.• Enable deployment across a global sales organization of sellers and sales leaders.
Education
University of Pittsburgh
Bachelor of Science (B.S.), Psychology
2012
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