Chris Snyder

About Chris Snyder

I lead omnichannel brand media and high-impact sponsorships for national brands—owning strategy, investment stewardship, and executive-ready storytelling across TV, CTV/streaming, digital video, social, out of home, and audio. I manage large-scale portfolios and build full-funnel plans that balance brand lift, performance outcomes, and measurable business impact.In 2026, I’m pairing media fundamentals with practical AI adoption. I use LLMs to reduce cycle time across the work that slows teams down—turning complex channel and measurement inputs into faster answers, cleaner narratives, and stronger decisions (with human validation and brand-safe practices). I’m also collaborating with leading LLM platforms on early paid media solutions, because the way consumers discover and interact with brands is changing rapidly.I bring that emerging-platform perspective back into the day-to-day—aligning analytics, product, creative, PR, and agency teams around a clear learning agenda and decisive storytelling. I thrive at the intersection of strategy, measurement, and collaboration to deliver innovative campaigns that perform.

Experience

1. Sr Manager, Brand Media

   Cox Automotive Inc.

   Jun 2022 — Present · Atlanta, GA, US

   Lead omnichannel media strategy and execution for Cox Automotive’s flagship consumer brands Autotrader and Kelley Blue Book. Oversee national brand campaigns and high-impact sponsorships, partnering closely with agencies and cross-functional teams to deliver innovative, data-driven campaigns across traditional, streaming, and social media platforms.Key Highlights:Drive full-funnel media planning and activation across linear TV, CTV, digital video, social, and audioSpearhead campaign development from brief to launch, ensuring alignment with brand objectives and KPIsPioneered first-to-market AR, programmatic, and dynamic creative solutions to elevate brand storytellingManage media agency relationships, ensuring flawless execution and strong value deliveryCollaborate cross-functionally with analytics, product marketing, PR, and consumer insights to inform and optimize strategy

Education

• Ashford University

  BA in eMarketing (Summa cum laude), Marketing

Skills

• Radio
• Outdoor Advertising
• Social Media Advertising
• Online Branding
• Adobe Creative Suite
• Cable Television
• Broadcast Television
• Advertising
• Marketing
• Microsoft Powerpoint
• Integrated Marketing
• Social Media Marketing
• Adobe Analytics
• Microsoft Excel
• Online Marketing
• Brand Management
• Marketing Strategy
• Creative Direction
• Media Planning
• Management
• Adobe Photoshop
• Direct Marketing
• Marketing Communications
• Microsoft Office
• Online Advertising
• Streaming Media
• Direct Mail
• Strategy
• Media Buying
• Copywriting
• Email Marketing
• Marketing Research
• Television
• Corporate Identity
• Product Marketing
• Sponsorship
• Market Research
• Social Media
• Project Management
• Digital Marketing